🏆 We're Proud to Be a Top-Rated Shopify Pet Store!

Here’s What Makes BFF Gear the Perfect Choice

At BFF Gear, we know your best furry friend is a cherished part of your family. That’s why we handcraft waterproof personalized dog collars, custom dog tags, and durable dog leashes in the USA—designed to withstand every adventure and meet the highest standards.

  • Lifetime Warranty

  • A minimalist white line drawing of a strap, accompanied by three icons with strike-through marks indicating resistance to water, bugs, and odors. The text labels each icon: "Water," "Bugs," and "Odors." The transparent background suggests the image is for promotional or branding purposes.

    Water, Bug & Odor-Proof

  • Proudly Made in the USA

  • Hypoallergenic & Non-Toxic

  • Customize - BFFGear

    Customize to Your Dog's Style

  • A small white dog with scruffy fur and an underbite wears a maroon BFF Gear Biothane collar with a gold buckle, Chicago screws, and attached tags. The dog stands on its hind legs with a curious expression, looking up. The background features green grass and a sidewalk.

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    Best Collars Ever

    "I ordered three collars for my family’s pets, and we love them! They are incredible quality and look and feel great. Our pups love them, and we think they look pretty cute rocking their new collars!"
    — Madison Davis, Rochester, New York

  • Hardy_Tangerine_collar_1 - BFFGear

    ⭐ ⭐ ⭐ ⭐ ⭐

    LOVE!

    "Ordering is so easy, and everything arrives fast. Supporting American-made, high-quality products feels great. Hardy and Franklin now have four matching sets, and we couldn’t be happier—way better than pet store options!"

    — Ella Filippi, Alamo, California

  • ⭐ ⭐ ⭐ ⭐ ⭐

    We’re loyal fans

    "We’re at the beach daily, and our old gear broke down, turned white, and stunk. BFFGear makes outstanding waterproof collars and leashes that are easy to clean, dry fast, and don’t stink. Margeaux looks great and stays comfortable."
    — The Baumgardners, Laguna Beach, California

Our Purpose: A Personal Mission That Benefits All Dogs

At BFF Gear, our purpose is personal. We've lost four of our twelve dogs to cancer, including our beloved Daisy, who recently passed from Hemangiosarcoma. This loss drives our commitment to funding K-9 cancer research and finding a cure.

Cancer affects 1 in 4 dogs, with the risk doubling to 50% for dogs over 10 (AVMA). To help change this, we donate four times a year to the Morris Animal Foundation, supporting critical research.

Every collar, leash, and pet tag we create helps fund hope—because every dog deserves a longer, healthier life.

For Daisy, for all dogs, and for a future without K-9 cancer. 🐾❤️

Shout-out to AngieRose.com! 🎉🐾

Her amazing pet photography brings our website to life, capturing the heart and soul of every furry friend. Thank you for making BFF Gear look its best! 📸❤️